Northern Tool + Equipment Announces Partnership with Monster Jam
Northern Tool + Equipment and Monster Jam announced Tuesday they are teaming up for a three-year partnership that will include retail, business-to-business and online integration. The partnership includes becoming the official hardware retailer of tools and related equipment partner for Monster Jam and the announcement of the Monster Jam Garage Outfitted by Northern Tool + Equipment. It is also highlighted by a never-been-done, hands-on experience to inspire high school students to pursue careers in skilled trades — the Tools for the Trades™ Monster Jam Mini Build.
“We are thrilled to join forces with Monster Jam! We’re excited to meet the loyal Monster Jam fans at stadiums and our stores across the country,” said Frank Crowson, Senior Vice President and Chief Marketing Officer of Northern Tool + Equipment. “We are looking forward to providing students with a unique and special experience to develop their skills with this one-of-a-kind build.”
The partnership also includes Monster Jam trucks visiting Northern Tool stores across the country and several other integrations that will be rolled out in the coming months.
“We are very excited to welcome Northern Tool + Equipment to the Monster Jam® family,” said Dave Muye, Vice President of Global Partnerships for Feld Entertainment, owners and producers of Monster Jam. “Having the right tools and related equipment is paramount for one of the toughest and most demanding motorsports in the world. Northern Tool is an ideal fit for our live event needs and for outfitting the Monster Jam Garage so that we can keep our trucks engineered to perfection.”
Students in Bryan High School’s Career & Technical Education (CTE) program will begin the Monster Jam Mini Build with the donation of Northern Tool + Equipment’s NorthStar 740cc EFI engine and essential tools from DEWALT, Ingersoll Rand and Milwaukee to complete the build. Throughout the school year, they will receive mentorship from Monster Jam Vice President of Fleet Operations and Development Bill Easterly, Monster Jam World Finals® Champion Crew Chief Shelby Fisher and several special Monster Jam guests. The final truck will be revealed in Austin, TX during Monster Jam’s event at the Moody Center on June 7, 2025.
“We can’t wait to get started on this build,” said Chris Lehde, Bryan High School Welding Instructor. “The fact that Northern Tool and Monster Jam are willing to gift my students and classroom with tools, equipment and once-in-a-lifetime experience and mentorship is incredible. We’re grateful to be a part of it.”
Subscribe to Northern Tool + Equipment’s YouTube page for monthly updates on the Tools for the Trades™ Monster Jam Mini Build and watch for Northern Tool’s presence at upcoming Monster Jam events.