Monster Jam Announces Multi-Year Partnership with Zenni Optical
Monster Jam®, the most approachable, family-friendly sport in the world today, is announcing its new partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership will designate Zenni as the Official Eyewear Partner of the most action-packed motorsports event on four wheels, and marks Zenni’s first venture into the world of motorsports.
Monster Jam, renowned for its awe-inspiring competitions where world-class athletes battle for championships on perfectly engineered dirt tracks, captivates a massive global audience. Hosting more than 350 live events annually, the brand’s excitement extends far beyond arenas and stadiums, reaching fans at home through innovative products, engaging content, and year-round merchandise. With families making up a significant portion of its fanbase, the partnership with Zenni supports its mission to provide affordable, stylish eyewear for children and families while emphasizing the importance of eye health.
“There is nothing in the world like Monster Jam, it’s an incredible experience for families and fans of all ages,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical. “This is one of our most exciting partnerships to date, not only because of the larger-than-life Monster Jam trucks and drivers delivering action-packed entertainment, but also providing families and children eye health education coupled with customized eyewear products they will be thrilled to wear.”
As part of the partnership, fans will be able to purchase a specially curated line of Zenni frames and accessories featuring Monster Jam designs and themes, both in adult and kid’s styles. Once launched, the frames will be customizable allowing for prescription and non-prescription lenses along with various upgrades including Blokz® blue light-blocking, light-adaptive EyeQLenz, and polarized sunglasses.
Fans will be able to wear frames inspired by their favorite Monster Jam trucks, including Zenni’s innovative OptiFlex glasses, designed to guarantee a flawless, comfortable fit beneath any headgear.
“We are thrilled to partner with Zenni and connect our millions of fans with their brand. Monster Jam is dedicated to entertaining families of all ages, which perfectly complements Zenni’s ethos of “Eyewear for everyone”, said Jeff Bialosky, Senior Vice President of Global Partnerships and Licensing for Feld Entertainment, producers of Monster Jam . Furthermore, we look forward to the launch of our dedicated line of Monster Jam eyewear, which will be an exciting extension of our brand and embody the mantra, “See clearly, drive boldly!”
Together, Zenni Optical and Monster Jam aim to make a lasting impact on families and fans, combining eyewear for everyone with the electrifying excitement of Monster Jam’s events.